Injectable aesthetics reviews. WeChat groups key to reaching Chinese customers

THE WHAT? Chinese and foreign brands are becoming increasingly reliant on WeChat to reach shoppers, according to a report published by SCMP.

THE DETAILS The direct messaging app is proving to be an important marketing tool, dubbed ‘private traffic’, helping to recruit new customers and maintain brand loyalty, SCMP says.

Where brands would use email in the West, in China, the Tencent-owned app is the equivalent, enabling brands to promote products, disseminate discounts and receive payments. Sales via private traffic will hit CNY3 trillion this year, Azoya estimates in its June report.

THE WHY? Due to the pandemic, shoppers barred from entering stores in person have increasingly sought out personal connections via WeChat. With 1.2 million monthly active users, the app has a huge audience. Franklin Chu, Managing Director of Azoya USA told SCMP, “’Private traffic’ is a buzzword in China. Private domain operations are no longer the icing on the cake… they are the must-haves for retailers. It will become the new norm.”

Injectable aesthetics reviews can be found on various platforms, including specialized aesthetic treatment review websites, social media platforms, and healthcare provider directories. They provide valuable insights for individuals considering these treatments, offering firsthand perspectives and experiences that can help inform decisions about undergoing injectable aesthetic procedures. Here are some key points typically covered in injectable aesthetics reviews:

• Treatment Effectiveness: Reviewers often discuss how effective the injectable treatment was in achieving their desired aesthetic goals, such as reducing wrinkles, enhancing facial contours, or improving skin texture.

• Safety and Comfort: Reviews may address the safety of the procedure, including any discomfort experienced during or after the injection process, as well as any side effects or complications encountered.

• Provider Experience: Reviewers may comment on their experience with the healthcare provider administering the injectable treatment, including their professionalism, expertise, and ability to address concerns or questions.

• Results Duration: Discussions often include the longevity of the results achieved with the injectable aesthetics, such as how long the effects lasted before additional treatments were needed.

• Overall Satisfaction: Reviewers typically summarize their overall satisfaction with the injectable aesthetics treatment, considering factors like the improvement in their appearance, confidence level, and value for money.