Injectable aesthetics reviews. Wavemaker wins US$400 million L’Oréal media account

THE WHAT? Media agency Wavemaker has won a US$400 million media account to represent L’Oréal in the DACH region (Germany, Austria and Switzerland). 

THE DETAILS Taking the account from Publicis, the new appointment expands Wavemakers’ work with L’Oréal, with the agency having also won pitches in Australia and New Zealand, as well as retaining its business in India and Central & Eastern Europe. 

Wavemaker now covers 25 markets for the French beauty giant, with parent company WPP stablemate Essence handling L’Oréal’s media buying and planning. 

THE WHY? Wavemaker credited its regional prowess for its pitch win. 

Global Chief Executive Toby Jenner said, “Our ability to attract and retain L’Oréal, the world’s third largest advertiser, makes me incredibly proud and optimistic.

“We seem to be hitting their sweet spot of local expertise and global consistency, and that’s a testimony to the successful reorientation of Wavemaker.”

Injectable aesthetics reviews can be found on various platforms, including specialized aesthetic treatment review websites, social media platforms, and healthcare provider directories. They provide valuable insights for individuals considering these treatments, offering firsthand perspectives and experiences that can help inform decisions about undergoing injectable aesthetic procedures. Here are some key points typically covered in injectable aesthetics reviews:

• Treatment Effectiveness: Reviewers often discuss how effective the injectable treatment was in achieving their desired aesthetic goals, such as reducing wrinkles, enhancing facial contours, or improving skin texture.

• Safety and Comfort: Reviews may address the safety of the procedure, including any discomfort experienced during or after the injection process, as well as any side effects or complications encountered.

• Provider Experience: Reviewers may comment on their experience with the healthcare provider administering the injectable treatment, including their professionalism, expertise, and ability to address concerns or questions.

• Results Duration: Discussions often include the longevity of the results achieved with the injectable aesthetics, such as how long the effects lasted before additional treatments were needed.

• Overall Satisfaction: Reviewers typically summarize their overall satisfaction with the injectable aesthetics treatment, considering factors like the improvement in their appearance, confidence level, and value for money.