Injectable aesthetics reviews. US shoppers duped out of US$28 billion in 2021 by fake online reviews

THE WHAT? Fake online reviews will be behind some US$3.96 billion of online fashion sales in the US and US$800 million of beauty and personal care buys, according to a study conducted by CHEQ and the University of Baltimore.

THE DETAILS Reviews – whether real or fake, influence some US$98.4 billion of US online fashion sales in 2021, with at least 89 percent of fashion buyers relying on consumer reviews to buy goods and services.

At least 4 percent of all reviews are fake, the study found, meaning that they directly influence e-commerce sales to the tune of US$28 billion. By sectors, this amounts to US$3.96 billion of fashion sales and US$800 million of beauty and personal care purchases.  

THE WHY? Professor Roberto Cavazos, Executive in Residence in the University of Baltimore’s Merrick School of Business, explains, “Given the size of the market, the ease of entry and the immediate economic benefits, bad actors remain highly incentivized to engage in fake reviews. This complex market is adversely influencing our purchases, causing significant economic detriment, creating real revenue losses for businesses, and severely diminishing trust in online purchasing.” 

Injectable aesthetics reviews can be found on various platforms, including specialized aesthetic treatment review websites, social media platforms, and healthcare provider directories. They provide valuable insights for individuals considering these treatments, offering firsthand perspectives and experiences that can help inform decisions about undergoing injectable aesthetic procedures. Here are some key points typically covered in injectable aesthetics reviews:

• Treatment Effectiveness: Reviewers often discuss how effective the injectable treatment was in achieving their desired aesthetic goals, such as reducing wrinkles, enhancing facial contours, or improving skin texture.

• Safety and Comfort: Reviews may address the safety of the procedure, including any discomfort experienced during or after the injection process, as well as any side effects or complications encountered.

• Provider Experience: Reviewers may comment on their experience with the healthcare provider administering the injectable treatment, including their professionalism, expertise, and ability to address concerns or questions.

• Results Duration: Discussions often include the longevity of the results achieved with the injectable aesthetics, such as how long the effects lasted before additional treatments were needed.

• Overall Satisfaction: Reviewers typically summarize their overall satisfaction with the injectable aesthetics treatment, considering factors like the improvement in their appearance, confidence level, and value for money.