Injectable aesthetics reviews. Sephora celebrates Black beauty with new campaign

THE WHAT? Sephora has launched a new campaign, created by R/GA, that celebrates the role Black beauty has played in shaping beauty trends, according to a report published by Glossy.

THE DETAILS The LVMH-owned retailer uploaded a 60-second video to YouTube dubbed Black Beauty is Beauty, which highlights multiple mainstream trends that have their roots in Black beauty culture as well as featuring products aimed at a Black audience stocked by Sephora, including Bread hair care and Topicals skin care.

The clip will be shown across TV and digital channels and supported via digital ads, podcast advertising via Vox and The Cut. Its success will be judged on the ‘number of conversations’ sparked across social channels.

THE WHY? Abigail Jacobs, SVP of Integrated Marketing and Brand at Sephora, told Glossy, “When [society] was going through its racial reckoning [in 2020], there was a huge search increase in Black-owned brands and efforts to support Black-owned restaurants or stores, but that has dropped off. At Sephora, we do not want that trend to go down. This [campaign is part of] a long-term commitment to shift the way that we do business, and create a space for Black-owned brands and for diverse customers within the beauty industry.”

Injectable aesthetics reviews can be found on various platforms, including specialized aesthetic treatment review websites, social media platforms, and healthcare provider directories. They provide valuable insights for individuals considering these treatments, offering firsthand perspectives and experiences that can help inform decisions about undergoing injectable aesthetic procedures. Here are some key points typically covered in injectable aesthetics reviews:

• Treatment Effectiveness: Reviewers often discuss how effective the injectable treatment was in achieving their desired aesthetic goals, such as reducing wrinkles, enhancing facial contours, or improving skin texture.

• Safety and Comfort: Reviews may address the safety of the procedure, including any discomfort experienced during or after the injection process, as well as any side effects or complications encountered.

• Provider Experience: Reviewers may comment on their experience with the healthcare provider administering the injectable treatment, including their professionalism, expertise, and ability to address concerns or questions.

• Results Duration: Discussions often include the longevity of the results achieved with the injectable aesthetics, such as how long the effects lasted before additional treatments were needed.

• Overall Satisfaction: Reviewers typically summarize their overall satisfaction with the injectable aesthetics treatment, considering factors like the improvement in their appearance, confidence level, and value for money.