Injectable aesthetics reviews. PZ Cussons appoints Lion and Lion to lead digital marketing efforts in Indonesia

THE WHAT? PZ Cussons has drafted in Lion & Lion to help it navigate its launch onto the e-commerce market in Indonesia, according to a report published by Marketing Interactive.

THE DETAILS The partnership will see Lion & Lion lead PZ Cussons e-commerce campaigns in Indonesia, employing brand performance analysis, market and category data and consumer behaviour insights to ensure the brand’s marketing and media strategy hits home with its intended audience.  

THE WHY? With online shopping on the rise as a result of the pandemic, PZ Cussons is hoping to capitalise on the trend. John Campbell-Bruce, MD of Indonesia at Lion and Lion told Marketing Interactive, “As the current e-commerce ecosystem contains thousands of merchants competing for consumer attention and sales, brands that invest in quality experiences with an emphasis on delivering value for customers will see phenomenal results. If consumers can understand what a brand stands for, how they can relate to it, and how the products can provide utility for them, they will develop a relationship of trust and value with those brands.”

Injectable aesthetics reviews can be found on various platforms, including specialized aesthetic treatment review websites, social media platforms, and healthcare provider directories. They provide valuable insights for individuals considering these treatments, offering firsthand perspectives and experiences that can help inform decisions about undergoing injectable aesthetic procedures. Here are some key points typically covered in injectable aesthetics reviews:

• Treatment Effectiveness: Reviewers often discuss how effective the injectable treatment was in achieving their desired aesthetic goals, such as reducing wrinkles, enhancing facial contours, or improving skin texture.

• Safety and Comfort: Reviews may address the safety of the procedure, including any discomfort experienced during or after the injection process, as well as any side effects or complications encountered.

• Provider Experience: Reviewers may comment on their experience with the healthcare provider administering the injectable treatment, including their professionalism, expertise, and ability to address concerns or questions.

• Results Duration: Discussions often include the longevity of the results achieved with the injectable aesthetics, such as how long the effects lasted before additional treatments were needed.

• Overall Satisfaction: Reviewers typically summarize their overall satisfaction with the injectable aesthetics treatment, considering factors like the improvement in their appearance, confidence level, and value for money.