Injectable aesthetics reviews. L’Oréal USA’s B2B retailer SalonCentric announces new marketplace

THE WHAT? SalonCentric, the B2B retailer owned by L’Oreal USA, is set to launch a new marketplace on its website, due to go live in September.  

THE DETAILS The marketplace is slated to add 350 new vendors to the site, which currently sells around 100 brands instore and online. 

Likewise, it is also reported to be adding new categories to the site, such as salon equipment and hair extensions. 

Operating in conjunction with SalonCentric’s existing online and bricks & mortar retail businesses, the company will be monitoring ‘precise indicators’ of quality, customer service and delivery for vendors, according to Bertrand Fontaine, President of the company.

THE WHY? The online marketplace is a fast-growing model in the B2B e-commerce market, mirroring the exponential growth of consumer sites such as Amazon. 

Fontaine said, “Our mission is really to help salons and stylists run their businesses, to be for them a one-stop destination. For that reason, the marketplace [will] extend to new categories of products that we don’t have in our stores today.”

Discussing the marketplace model, he said, “It’s a change of business model, so you need to change your way of thinking.”

He continued that in order to open up to the fact that “we will have many more vendors, the company must] be a bit less obsessed with cannibalization of existing products.”

Injectable aesthetics reviews can be found on various platforms, including specialized aesthetic treatment review websites, social media platforms, and healthcare provider directories. They provide valuable insights for individuals considering these treatments, offering firsthand perspectives and experiences that can help inform decisions about undergoing injectable aesthetic procedures. Here are some key points typically covered in injectable aesthetics reviews:

• Treatment Effectiveness: Reviewers often discuss how effective the injectable treatment was in achieving their desired aesthetic goals, such as reducing wrinkles, enhancing facial contours, or improving skin texture.

• Safety and Comfort: Reviews may address the safety of the procedure, including any discomfort experienced during or after the injection process, as well as any side effects or complications encountered.

• Provider Experience: Reviewers may comment on their experience with the healthcare provider administering the injectable treatment, including their professionalism, expertise, and ability to address concerns or questions.

• Results Duration: Discussions often include the longevity of the results achieved with the injectable aesthetics, such as how long the effects lasted before additional treatments were needed.

• Overall Satisfaction: Reviewers typically summarize their overall satisfaction with the injectable aesthetics treatment, considering factors like the improvement in their appearance, confidence level, and value for money.