Injectable aesthetics reviews. El Corte Inglés and L’Oréal roll out virtual mirror for try-before-you-buy online purchasing

THE WHAT? El Corte Inglés and L’Oréal have rolled out a ‘virtual mirror’ to allow consumers to try on products online before purchasing.

THE DETAILS The Modiface-powered AI technology is available on the retailer’s website and app, with El Corte Inglés reported to be the first Spanish retailer to incorporate the L’Oréal feature.  

The simulation of the shade is provided by L’Oréal-owned brands, such as Lancôme, YSL Beauté, Armani, Urban Decay, L’Oréal Paris, Maybelline NY, and NYX Professional Makeup.

Discussing the tech, Ana Alberola, Head of Perfumery and Cosmetics at El Corte Inglés, said, “The operation is very simple, you have to enter the web or the El Corte Inglés app, choose the product and upload a photo or connect the device’s camera to see how the product looks on the face without having to use it on the skin itself.

“With this realistic online tester, the customer will be able to see the effect of each product on their skin, lips or eyes.”

THE WHY? Guillaume Sonolet, Chief Marketing Officer L’Oréal Spain, explained the benefits of the mirror, “It is a tool that generates consumer loyalty because it multiplies by four the time spent on the web or in the app, and purchases are doubled.”

Injectable aesthetics reviews can be found on various platforms, including specialized aesthetic treatment review websites, social media platforms, and healthcare provider directories. They provide valuable insights for individuals considering these treatments, offering firsthand perspectives and experiences that can help inform decisions about undergoing injectable aesthetic procedures. Here are some key points typically covered in injectable aesthetics reviews:

• Treatment Effectiveness: Reviewers often discuss how effective the injectable treatment was in achieving their desired aesthetic goals, such as reducing wrinkles, enhancing facial contours, or improving skin texture.

• Safety and Comfort: Reviews may address the safety of the procedure, including any discomfort experienced during or after the injection process, as well as any side effects or complications encountered.

• Provider Experience: Reviewers may comment on their experience with the healthcare provider administering the injectable treatment, including their professionalism, expertise, and ability to address concerns or questions.

• Results Duration: Discussions often include the longevity of the results achieved with the injectable aesthetics, such as how long the effects lasted before additional treatments were needed.

• Overall Satisfaction: Reviewers typically summarize their overall satisfaction with the injectable aesthetics treatment, considering factors like the improvement in their appearance, confidence level, and value for money.