Injectable aesthetics reviews. DevaCurl unveils rebrand alongside new products and formulas

THE WHAT Hair care brand DevaCurl has undergone a brand revamp and has also unveiled new products and formulas. 

THE DETAILS Having updated its existing range while adding three new ones, the range is focused on bond technology and scalp care; there are 30 SKUS either being reintroduced or are new. 

The new DevaCurl Repair & Bond range includes a shampoo, conditioner and mask to help curls after heat treatment, while also offering a professional treatment for salons. 

Citing the ‘skinification of hair’, the company has reformulated products with ingredients such as glycolic acid, normally found in skin care.  

THE WHY The brand is looking to target a wider audience and consumers with a range of curl textures, and is hoping that the universal appeal of scalp care will prove successful. 

Sukiana Chancy, VP of Marketing at DevaCurl, says, “DevaCurl has been a staple within the curl community for decades. Consumers have trusted our products to be the center of their haircare routines no matter where they were in their curl journey. As a brand, we recognized that our consumer was evolving into flexing their curls with styles that go beyond the Wash N’ Go. So, we knew it was time to evolve along with them.”

Injectable aesthetics reviews can be found on various platforms, including specialized aesthetic treatment review websites, social media platforms, and healthcare provider directories. They provide valuable insights for individuals considering these treatments, offering firsthand perspectives and experiences that can help inform decisions about undergoing injectable aesthetic procedures. Here are some key points typically covered in injectable aesthetics reviews:

• Treatment Effectiveness: Reviewers often discuss how effective the injectable treatment was in achieving their desired aesthetic goals, such as reducing wrinkles, enhancing facial contours, or improving skin texture.

• Safety and Comfort: Reviews may address the safety of the procedure, including any discomfort experienced during or after the injection process, as well as any side effects or complications encountered.

• Provider Experience: Reviewers may comment on their experience with the healthcare provider administering the injectable treatment, including their professionalism, expertise, and ability to address concerns or questions.

• Results Duration: Discussions often include the longevity of the results achieved with the injectable aesthetics, such as how long the effects lasted before additional treatments were needed.

• Overall Satisfaction: Reviewers typically summarize their overall satisfaction with the injectable aesthetics treatment, considering factors like the improvement in their appearance, confidence level, and value for money.