Injectable aesthetics reviews. Beiersdorf returns to pre-pandemic glory with H1 2021 growth

THE WHAT? Beiersdorf has returned to pre-pandemic glory with sales in the six months ending 30th June growing 16.2 percent in organic terms to 3.87 billion euro.

THE DETAILS The Nivea-maker results were bolstered by the consumer segment, which reported sales growth of 13.6% in the first half. Nivea achieved a 9.1 percent YOY increase in organic sales, with strong growth in the body and face care categories. 

Eucerin and Aquaphor also continued its sales uptick, with an organic sales growth of 22.1 percent, while premium brand La Prairie bounced back from the effects of COVID-19 with YOY growth of 41 percent. 

Beiersdorf announced China as a major growth driver for the company, which according to a press release, was “largely driven by the expansion of Beiersdorf’s digital presence by opening dedicated online shops on Alibaba’s Tmall, the country’s largest e-commerce platform, giving further boost to its brands’ online footprint in China.”

The company’s Coppertone brand reported double digit growth in the second quarter, while C.A.R.E. +, the company’s strategy to focus on premium skin care and evolve its digital expansion, remains ‘a strategic roadmap to the future’ 

THE WHY? Talking about the growth, Vincent Warnery, Chief Executive Officer of Beiersdorf, said in a statement, “We successfully managed to improve both sales and profitability compared to last year’s first half — despite still volatile market conditions.
“We will further accelerate the C.A.R.E.+ strategy: By tapping new business areas, by further driving profitability and by fostering the digital transformation of Beiersdorf and our industry.”

Injectable aesthetics reviews can be found on various platforms, including specialized aesthetic treatment review websites, social media platforms, and healthcare provider directories. They provide valuable insights for individuals considering these treatments, offering firsthand perspectives and experiences that can help inform decisions about undergoing injectable aesthetic procedures. Here are some key points typically covered in injectable aesthetics reviews:

• Treatment Effectiveness: Reviewers often discuss how effective the injectable treatment was in achieving their desired aesthetic goals, such as reducing wrinkles, enhancing facial contours, or improving skin texture.

• Safety and Comfort: Reviews may address the safety of the procedure, including any discomfort experienced during or after the injection process, as well as any side effects or complications encountered.

• Provider Experience: Reviewers may comment on their experience with the healthcare provider administering the injectable treatment, including their professionalism, expertise, and ability to address concerns or questions.

• Results Duration: Discussions often include the longevity of the results achieved with the injectable aesthetics, such as how long the effects lasted before additional treatments were needed.

• Overall Satisfaction: Reviewers typically summarize their overall satisfaction with the injectable aesthetics treatment, considering factors like the improvement in their appearance, confidence level, and value for money.