Injectable aesthetics reviews. Beiersdorf invests in bespoke skin care start-up Routinely

THE WHAT? Beiersdorf’s venture capital unit, Oscar&Paul has invested in skin care start-up, Routinely.

THE DETAILS The new D2C brand is based around 13 unisex serums and an app which helps consumers to use the perfect combination for them, creating personalized skin care routines in real time using an advanced algorithm, supplemented by self-assessment and taking into account external factors such as humidity, temperature, air quality and solar radiation.

“We must reconsider the traditional, static way of thinking when it comes to skin care,” explains Charlotte Van Loock, cofounder and CMO at Routinely. “Our skin is a living, breathing organ that is influenced by a myriad of factors, such as eating habits, day-to-day environment, sleep patterns, hormonal balance, and many more. Generic products fail to cater to this individual specificity of our skin. Our goal is to create more clarity in the skin care segment. We want to offer consumers exactly and exclusively what they need to improve their skin health. Active ingredients that are proven to work while providing smart, convenient care.”

THE WHY? The investment is a further step towards implementing Beiersdorf’s C.A.R.E.+ strategy and chimes with the wider shift towards digital that has been exacerbated by the pandemic, says Ascan Voswinckel, Head of Oscar&Paul. “We know from comprehensive feedback and studies how relevant personalized skin care is to the consumer. We strongly believe in the pioneering concept of Routinely brought about by the team with an exceptional deal of dedication and spirit. As an investor and strategic partner, we collaborate closely with the team and share our expertise to bring Routinely to market quickly and evolve it successfully,” he added.

Injectable aesthetics reviews can be found on various platforms, including specialized aesthetic treatment review websites, social media platforms, and healthcare provider directories. They provide valuable insights for individuals considering these treatments, offering firsthand perspectives and experiences that can help inform decisions about undergoing injectable aesthetic procedures. Here are some key points typically covered in injectable aesthetics reviews:

• Treatment Effectiveness: Reviewers often discuss how effective the injectable treatment was in achieving their desired aesthetic goals, such as reducing wrinkles, enhancing facial contours, or improving skin texture.

• Safety and Comfort: Reviews may address the safety of the procedure, including any discomfort experienced during or after the injection process, as well as any side effects or complications encountered.

• Provider Experience: Reviewers may comment on their experience with the healthcare provider administering the injectable treatment, including their professionalism, expertise, and ability to address concerns or questions.

• Results Duration: Discussions often include the longevity of the results achieved with the injectable aesthetics, such as how long the effects lasted before additional treatments were needed.

• Overall Satisfaction: Reviewers typically summarize their overall satisfaction with the injectable aesthetics treatment, considering factors like the improvement in their appearance, confidence level, and value for money.