THE WHAT Maybelline has teamed up with Japanese clothing brand Furifu on a new retro-modern Traditions of Japan yukata collection, according to a report by Sora News. THE DETAILS The six designs in the collection are said to have both retro and modern elements and were created to complement Maybelline’s Stay Matte Ink lipsticks that also represent…
THE WHAT? L Brands has announced the appointment of Chief Financial Officers for its standalone Bath & Body Works and Victoria’s Secret businesses. THE DETAILS Current SVP of Finance and Controller for L Brands, Wendy Arlin will become CFO for Bath & Body Works when the spin-off of Victoria’s Secret is complete, slated for…
THE WHAT? Beiersdorf-owned Nivea has prevailed in an intellectual property suit brought against a ‘dupe’ brand in South Africa, according to a report published by the International Law Office. THE DETAILS In Koni Multinational Brands v Beiersdorf, Nivea was able to establish that rival Connie Men ‘passed off’ its Nivea Men shower gel product. A…
THE WHAT? Zalando has launched its new campaign, Activists of Optimism. After a year of global lockdowns and restrictions, the new marketing drive is aimed at celebrating positivity and spreading smiles. THE DETAILS The commercial comprises 22 videos of positive action takers, woven together into a vibrant TV advertisement, plus stills photography, murals, ‘positive listening’…
THE WHAT? Procter & Gamble has launched its Forests for Good initiative in the Philippines, according to a report published by CBN News. THE DETAILS Employees of the US FMCG giant’s Philippines’ branch had trees planted on their behalf in Sierra Madre, per CBN News. Some 5,000 trees have been planted to date in the…
THE WHAT? The G7 looks set to endorse a proposal to impose a global minimum tax on the world’s largest corporations, according to a report published by Reuters. THE DETAILS France, Germany, Italy and Japan have all signalled their support for the proposal, which originated in Washington and comprises a 15 percent levy on multinationals,…
