THE WHAT? Fake online reviews will be behind some US$3.96 billion of online fashion sales in the US and US$800 million of beauty and personal care buys, according to a study conducted by CHEQ and the University of Baltimore. THE DETAILS Reviews – whether real or fake, influence some US$98.4 billion of US online fashion…
THE WHAT? Coty-owned Marc Jacobs Fragrances has announced that it will donate up to US$50,000 to The Lesbian, Gay, Bisexual & Transgender Community Center through an interactive social fundraiser on Cameo. THE DETAILS To mark Pride, the brand’s latest fragrance, Perfect, is working with Cameo to give fans the chance to win one of 100…
THE WHAT? Almost 16,000 passengers have boarded 152 flights ‘to nowhere’ in order to indulge in a tax free shopping spree, according to a report published by The Korea Herald quoting data from the Korea Customs Service. THE DETAILS Seven Korean airlines are offering the special flights, which take off and land in Korea but…
THE WHAT? Wayfarer Studios and Procter & Gamble have teamed up to co-finance and co-produce a series of projects across film, TV and new media, starting with a podcast due to launch next week, named The Man Enough, according to a report published by The Hollywood Reporter. THE DETAILS The podcast is inspired by…
THE WHAT? Henkel has closed the sale of two deodorant brands, Right Guard and Dry Idea to Thriving Brands, effective immediately. THE DETAILS The deal includes trademark rights and access to product formulations for both the men’s grooming brand and women’s anti-perspirant marque. “Shaping a winning portfolio is a key element of our strategic agenda…
THE WHAT? Unilever Bangladesh has named Zaved Akhtar as Chief Executive Officer and Managing Director, according to a report published by the Dhaka Tribune, effective July 1. THE DETAILS Zaved will join the Unilever South Asia Leadership Team and succeeds Kedar Lele, who will continue as Chairman of Unilever Bangladesh and join the Hindustan Unilever…
