THE WHAT? Evian water and Bluemercury have announced a new partnership to promote water as a key part of a skin care routine. THE DETAILS The brands have created a special edition bottle labeled ‘Healthy Hydration is Step 1’, which was handed out as a GWP to customers at select Bluemercury stores. “Hydrated skin helps…
THE WHAT? Westfield London has created a 4000sq ft pop up shop dedicated to social media platform TikTok, according to a report by the Drum. THE DETAILS The bricks and mortar store, called For You, is described as a ‘unique IRL experience’ and covers two stories and four rooms. Running from 22nd July to 8th August, the pop up…
THE WHAT? The Estée Lauder Companies (ELC) has continued its leadership overhaul, promoting Sue Fox to the position of President, United Kingdom, Ireland, effective immediately. THE DETAILS Fox has moved on from her previous role as Senior Vice President and General Manager, U.K. and Ireland, and will continue to report to Cedric Prouvé, Group President, International, in…
THE WHAT? Environmentally-conscious personal care brand 900.care has raised €10 million in funding from a seed round led by White Star Capital, Founders Future, 360 Capital and business angels. THE DETAILS Founded by Aymeric Grange and Thomas Arau, the refillable, natural, subscription-based brand aims to reduce single-use plastics through its refillable hygiene products. These are reusable recycled…
THE WHAT? NX Nivea Accelerator, the global beauty startup acceleration program of Beiersdorf, has announced the five winners of its annual start-up acceleration program. THE DETAILS The third batch of beauty start-ups to join the program in Korea, the winners are rom&nd, PowderRoom, Kuoca, Picky and Lillycover. The successful applicants will begin their one-year acceleration program this…
THE WHAT? Moroccanoil has announced the launch of its signature scent as a hair and body mist, the brand’s first expansion into the fragrance market. THE DETAILS Named Brumes du Maroc, the mist took four years of development and will be stocked via retailers and salons, as well as the Sephora website and in-store. The product is…
