Injectable aesthetics reviews. Procter & Gamble ups ad spend to US$8.2 billion

THE WHAT? Procter & Gamble increased its spend on advertising by 12 percent in the 12 months to June 2021, to total US$8.2 billion, according to a report published by PR Week.

THE DETAILS The US FMCG manufacturer’s ad spend has risen 21 percent in the last two years from US$6.75 billion in 2019, despite the disruption caused by the pandemic. As a percentage of sales, the cost of advertising came in at 10.8 percent.

THE WHY? P&G’s rising share values correlate with increased investment in marketing. CEO David Taylor told analysts on an earnings call, per PR Week, “You’ll recall very well and if you go back four or five years, our average growth was about 2 percent. [In the] past five years, we’ve averaged 4 percent; in the last three years, 6 percent…

“We’re improving the efficiency and effectiveness of our advertising investments, bringing some media planning work in house to achieve greater cost efficiency, while also enabling us to place ads with greater precision based on more granular analytics to increase effectiveness.”

Injectable aesthetics reviews can be found on various platforms, including specialized aesthetic treatment review websites, social media platforms, and healthcare provider directories. They provide valuable insights for individuals considering these treatments, offering firsthand perspectives and experiences that can help inform decisions about undergoing injectable aesthetic procedures. Here are some key points typically covered in injectable aesthetics reviews:

• Treatment Effectiveness: Reviewers often discuss how effective the injectable treatment was in achieving their desired aesthetic goals, such as reducing wrinkles, enhancing facial contours, or improving skin texture.

• Safety and Comfort: Reviews may address the safety of the procedure, including any discomfort experienced during or after the injection process, as well as any side effects or complications encountered.

• Provider Experience: Reviewers may comment on their experience with the healthcare provider administering the injectable treatment, including their professionalism, expertise, and ability to address concerns or questions.

• Results Duration: Discussions often include the longevity of the results achieved with the injectable aesthetics, such as how long the effects lasted before additional treatments were needed.

• Overall Satisfaction: Reviewers typically summarize their overall satisfaction with the injectable aesthetics treatment, considering factors like the improvement in their appearance, confidence level, and value for money.