Injectable aesthetics reviews. Shiseido bounces back: 1H sales up 21.5 percent

THE WHAT? Shiseido is on the road to recovery after COVID-19 saw sales plummet some 26 percent in the first half of 2020. The J-beauty behemoth’s latest set of results tell a different story, with sales rising 21.5 percent in the first six months of 2021, reaching ¥507,687 million.

THE DETAILS CFO Takayuki Yokota said that the company’s strong global footprint offset weak momentum in Japan with net sales ex-Japan rising 29 percent yoy. Indeed, overseas business grew substantially in the period, driven by China, EMEA and the Americas.

In terms of category, skin care was the main growth driver, and now accounts for some 63 percent of sales, Shiseido said. Operating profit increased ¥26.4 bullion yoy due to higher margins resulting from stronger sales and cost management and EBITDA grew ¥25.1 billion, with EBIDTA margin hitting 7.7 percent.

THE WHY? Shiseido launched its medium-to-long-term strategy, WIN 2023 and Beyond, at the start of the year and the changes implemented thus far, reflecting market changes caused by the pandemic, are paying off, which, coupled with the vaccination roll-out and gradual lifting of restrictions in Europe and US, is driving recovery of across all cosmetic categories, even make-up, the J-beauty giant said.

Injectable aesthetics reviews can be found on various platforms, including specialized aesthetic treatment review websites, social media platforms, and healthcare provider directories. They provide valuable insights for individuals considering these treatments, offering firsthand perspectives and experiences that can help inform decisions about undergoing injectable aesthetic procedures. Here are some key points typically covered in injectable aesthetics reviews:

• Treatment Effectiveness: Reviewers often discuss how effective the injectable treatment was in achieving their desired aesthetic goals, such as reducing wrinkles, enhancing facial contours, or improving skin texture.

• Safety and Comfort: Reviews may address the safety of the procedure, including any discomfort experienced during or after the injection process, as well as any side effects or complications encountered.

• Provider Experience: Reviewers may comment on their experience with the healthcare provider administering the injectable treatment, including their professionalism, expertise, and ability to address concerns or questions.

• Results Duration: Discussions often include the longevity of the results achieved with the injectable aesthetics, such as how long the effects lasted before additional treatments were needed.

• Overall Satisfaction: Reviewers typically summarize their overall satisfaction with the injectable aesthetics treatment, considering factors like the improvement in their appearance, confidence level, and value for money.