Injectable aesthetics reviews. Sally Beauty launches new campaign YOU by Sally to normalize self-expression

THE WHAT? Sally Beauty has launched a new campaign called YOU by Sally, which aims to normalize self-expression and celebrate the choice to have bright hair. 

THE DETAILS Featuring TikTok star Heather Chelan, the campaign focuses on empowerment through hair color and was inspired by Chelan’s viral hit ‘Having Colored Hair Doesn’t Make You Unprofessional.’

The ad features influencers with bright hair, including Sally Beauty CEO Chris Brickman, Baddiewinkle, Brian Terada and Marquese ‘Nonstop’ Scott. 

Produced by Director Dewey Nicks and COMPany Films alongside agency Praytell, the campaign was launched across Facebook, Instagram, Youtube and Pinterest. The full video is available on the Sally Beauty Spotify playlist. 

THE WHY? Looking to resonate with its audience, Sally Beauty Holdings CEO, Christian Brickman, explained, “Having colored hair is commonplace here at Sally Beauty, but we know that not every workplace is as expressive. When we re-shared Heather’s original video, it was eye-opening to see how many folks within our community have felt judged for being themselves.

“It was a no-brainer to partner up with Heather, and work together to make self-expression ‘the norm.’ I enjoyed the discussions my new hair color sparked with employees and even strangers. Similarly, we hope the video becomes a catalyst for more conversation.”

Injectable aesthetics reviews can be found on various platforms, including specialized aesthetic treatment review websites, social media platforms, and healthcare provider directories. They provide valuable insights for individuals considering these treatments, offering firsthand perspectives and experiences that can help inform decisions about undergoing injectable aesthetic procedures. Here are some key points typically covered in injectable aesthetics reviews:

• Treatment Effectiveness: Reviewers often discuss how effective the injectable treatment was in achieving their desired aesthetic goals, such as reducing wrinkles, enhancing facial contours, or improving skin texture.

• Safety and Comfort: Reviews may address the safety of the procedure, including any discomfort experienced during or after the injection process, as well as any side effects or complications encountered.

• Provider Experience: Reviewers may comment on their experience with the healthcare provider administering the injectable treatment, including their professionalism, expertise, and ability to address concerns or questions.

• Results Duration: Discussions often include the longevity of the results achieved with the injectable aesthetics, such as how long the effects lasted before additional treatments were needed.

• Overall Satisfaction: Reviewers typically summarize their overall satisfaction with the injectable aesthetics treatment, considering factors like the improvement in their appearance, confidence level, and value for money.