Injectable aesthetics reviews. The Body Shop brings FCB Brasil on board to build activist activity

THE WHAT? Natura &Co-owned The Body Shop has appointed FCB Brasil as its agency of record, according to a report published by Ad Week.

THE DETAILS The ethical beauty brand chose FCB from three shortlisted candidates; the agency is charged with creating and implementing campaigns and overseeing strategic planning from this month onwards.

THE WHY? The move is said to be part of the activist beauty brand’s wider mission to return to its roots as a campaigning force with purpose. Paula Andrade, VP, Retail at Natura &Co said in a statement, per Ad Week, “For the brand’s current phase, we need to find new ways to tell and leverage these stories and that’s where FCB comes in, with all its expertise and creative quality, to deliver these messages to our consumers in a relevant way and grow this network together.”

Added Ricardo John, CEO & CCO, FCB Brasil, “FCB identifies with the activist vein, and with the challenge of developing ideas capable of creating behaviors without compromising the business vision.”

Injectable aesthetics reviews can be found on various platforms, including specialized aesthetic treatment review websites, social media platforms, and healthcare provider directories. They provide valuable insights for individuals considering these treatments, offering firsthand perspectives and experiences that can help inform decisions about undergoing injectable aesthetic procedures. Here are some key points typically covered in injectable aesthetics reviews:

• Treatment Effectiveness: Reviewers often discuss how effective the injectable treatment was in achieving their desired aesthetic goals, such as reducing wrinkles, enhancing facial contours, or improving skin texture.

• Safety and Comfort: Reviews may address the safety of the procedure, including any discomfort experienced during or after the injection process, as well as any side effects or complications encountered.

• Provider Experience: Reviewers may comment on their experience with the healthcare provider administering the injectable treatment, including their professionalism, expertise, and ability to address concerns or questions.

• Results Duration: Discussions often include the longevity of the results achieved with the injectable aesthetics, such as how long the effects lasted before additional treatments were needed.

• Overall Satisfaction: Reviewers typically summarize their overall satisfaction with the injectable aesthetics treatment, considering factors like the improvement in their appearance, confidence level, and value for money.