Injectable aesthetics reviews. Kao recognises Chinese resellers as digital booms

THE WHAT? Kao has recognised the role that resellers play in the Chinese retail landscape and is working with TrendExpress to sanction bulk buying for that express purpose, according to a report published by Nikkei Asia.

THE DETAILS The J-beauty manufacturer will sell a set volume of product to TrendExpress, who will manage the inventory. The products will then be posted on select Chinese influencers’ online stores (usually via WeChat or Taobao) and, once sold, TrendExpress will handle the shipping.

Meanwhile, Kao will hold monthly information sessions for some 30 resellers, chosen for their loyal following and experience selling beauty, to disseminate key product information.

THE WHY? With Kao heavily reliant on department store sales and Chinese tourists, it has had to get creative since the pandemic curbed travel and shuttered stores. The deal with TrendExpress will help allay some of the concerns manufacturers have had about resale sites in the past, with inventory management helping to maintain a level of control on pricing.

Injectable aesthetics reviews can be found on various platforms, including specialized aesthetic treatment review websites, social media platforms, and healthcare provider directories. They provide valuable insights for individuals considering these treatments, offering firsthand perspectives and experiences that can help inform decisions about undergoing injectable aesthetic procedures. Here are some key points typically covered in injectable aesthetics reviews:

• Treatment Effectiveness: Reviewers often discuss how effective the injectable treatment was in achieving their desired aesthetic goals, such as reducing wrinkles, enhancing facial contours, or improving skin texture.

• Safety and Comfort: Reviews may address the safety of the procedure, including any discomfort experienced during or after the injection process, as well as any side effects or complications encountered.

• Provider Experience: Reviewers may comment on their experience with the healthcare provider administering the injectable treatment, including their professionalism, expertise, and ability to address concerns or questions.

• Results Duration: Discussions often include the longevity of the results achieved with the injectable aesthetics, such as how long the effects lasted before additional treatments were needed.

• Overall Satisfaction: Reviewers typically summarize their overall satisfaction with the injectable aesthetics treatment, considering factors like the improvement in their appearance, confidence level, and value for money.